The score predicts that a customer will take a certain action. The process involves applying data-mining technology to your customer data to create a specialized model that gives every customer a probability score. Modeling isn’t 100% exact, but it has helped marketers multiply their ROI. But software innovations are making it easier for marketers to put predictive analytics into play. Modeling has been around for decades - with a reputation for being powerful but complicated to apply. Say hello to predictive modeling - analytics that can help you predict the future as forecast by mountains of your customer data. What if they could help predict the future -like which customers are most likely to buy from you again? Analytics are great at reporting what already happened.
0 Comments
Leave a Reply. |